Sony Cyber-Shot DSC-W530 14.1 MP Digital Camera with Carl Zeiss Vario-Tessar 4x Wide-Angle Optical Contact Lens and 2.7-inch LCD (Black) price

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List Price: $119.00
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Shoot more life with the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, have that perfect portrait with Smile Shutter, snap wider scenes while using 26mm wide angle lens, get high quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all inside a sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor makes it possible to capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, it is achievable to create stunning, photo-quality prints approximately A3+ (13x19-inch) size, or crop your images whilst still being come away with good resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that causes it to be all to easy to compose shots, read menus, and examine photos, during bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical contact lens brings distant subjects closer for video recording too as for outdoor, sports, and travel photos, and Close Focus shoots close-ups approximately slightly below ½-inch from the subject. A broad angle of 26mm equivalent wide-angle lens gives you to adopt wider shots with the scene or group in crowded spaces.

Sweep Panorama mode
Reach after dark traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep your camera inside desired direction and also the camera continuously shoots at a high speed, then seamlessly stitches the images as well as automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the digital camera can take panoramic shots of approximately 268 degrees. Now capturing wide landscapes will be as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake so helping prevent blur through utilization of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and much less blur. Take advantage of most the technology without leaving Auto mode. Kids for the playground, landscape shots, a lovely flower or even an indoor birthday party; all bring about clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to assist deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a grin the minute it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the amount of Smile Detection Sensitivity. Intelligent Scene Recognition are now able to provide in addition to Smile Shutter mode if the Intelligent Auto mode is on. This means that beautiful smiles might be captured with settings optimized for the particular scene, even just in difficult conditions like twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, which could be the format when working using a PC. Users will create movies  in files small enough to transfer to compatible PC or Mac. Once transferred in your computer effortlessly upload media to popular photo and video-sharing websites such as Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the remainder with the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the strategies by which the eye sees them. Natural Flash mode has a reference shot without flash and then uses that reference to improve the color, for much more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when that person enters the frame. After the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Anti-blink Function
It’s frustrating to capture the ideal shot, only to review it later and see subjects blinked through the photo. The Anti-blink function works to assist counter blinking and squinting. When the camera is defined to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will probably be displayed after you're taking the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a complicated algorithm to help you recover shadows and highlights. The actual result is much more natural images with clearer details that more closely match what your naked eye sees. DRO is especially effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different forms of scenes and, in just 1/30th of an second, selects the right camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot with all the optimal settings. In Advanced Mode, your camera takes a photo using the optimal settings and, if in difficult lighting (low light or back light) immediately takes another photo with another optimized setting so it is achievable to choose which to keep.

High Sensitivity Mode (ISO 3200)
High ISO permits faster shutter speed, so you are able to take photos indoors or perhaps low light with no need for the flash. Furthermore to High Sensitivity Mode (ISO), you are able to select as much as seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for your shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed about the LCD screen and the camera switches to all or any automatic settings, removing several function choices and allowing you to target just your subject.  Since this mode works in addition to Intelligent Scene Recognition, your camera selects the optimum setting for every scene.  Furthermore the straightforward mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software provides a simple, intuitive method to transfer, sort, and look at your video whilst still being images on the compatible PC. In addition, multiple output options enable you to burn your memories to DVD (sold separately), also as take advantage of a single click upload with a variety of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 makes it easy to pre-select videos and images inside the camera and conveniently upload them in the camera to a compatible PC and popular Internet sharing site3 with no need for virtually any additional software or install.
PMB requires Microsoft Or windows 7 SP3/ Windows Vista SP2/Windows 7. Not based on Mac OS.
Uploading directly towards the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Windows XP SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may rely on Internet services.
Movie recording is limited by (29min segments for AVI)

Combining a selection of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digital Camera helps it be a breeze to shoot life as it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Camera also features 14.1 megapixels plus a 26mm wide angle lens with 4x optical zoom. Furthermore to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Digicam also has Intelligent Auto (iAuto) mode that thinks to suit your needs by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.



26mm wide lens with 4x optical zoom
Capture breathtaking images in Sweep Panorama Mode
SteadyShot image stabilization reduces blur
iAuto mode automatically optimizes camera settings
Face Detection and Smile Shutter technologies




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